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International Visitor Characteristics

Data YE June 2010

Last updated: May 2010

The International Visitor Characteristics Model allows users to easily compare a diverse range of visitor characteristics at a glance.

 

The model can help you to answer questions such as;

  • Which visitor market has the highest average length of stay?
  • Which European holiday visitors travel the longest distance by road?
  • What is the relationship between exchange rate and average expenditure for the Japanese holiday market?

 

The International Visitor Characteristics Model is a downloadable Excel pivot table. It draws on variables from the International Visitor Survey and International Visitor Arrivals survey. Variables can be viewed in either tabular or chart form with a simple mouse-click.   

  

Download and use the model now

 

This is the first time the Ministry of Tourism has packaged together this information in such a simple to use application. Data is updated constantly, and within a few hours of data becoming available.

 

The International Visitor Characteristics Model is easy to use. A tutorial is available to help you get started and see what’s possible.

 

Model Variables

Origin of visitor
Purpose of visit
Number of International Visitor Arrivals
Total Expenditure ($NZ)
Average Expenditure per Trip ($NZ)
Average Expenditure per Night ($NZ)
Average Length of Stay (days)
Median Length of Stay (days)
Degree of Regional Dispersal (mean number of regions)
Average Travel distance by Road per Trip (km)
Travel distance by Air in NZ per Trip (km)
Percentage of Repeat Visitors (%)
Percentage of Visitors Highly Satisfied with New Zealand (%)
Percentage of Visitors Very Likely to Recommend NZ (%)
Participation in Activities (mean number of activities)
Exchange Rate Index (Base =YE Jan 2004)
Seasonal Spread (0-100)
Sample Size

 

See Also

 

 

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