International Visitor Characteristics
Data YE June 2010
Last updated:
May 2010
The International Visitor Characteristics Model allows users to easily compare a diverse range of visitor characteristics at a glance.
The model can help you to answer questions such as;
- Which visitor market has the highest average length of stay?
- Which European holiday visitors travel the longest distance by road?
- What is the relationship between exchange rate and average expenditure for the Japanese holiday market?
The International Visitor Characteristics Model is a downloadable Excel pivot table. It draws on variables from the International Visitor Survey and International Visitor Arrivals survey. Variables can be viewed in either tabular or chart form with a simple mouse-click.
Download and use the model now
This is the first time the Ministry of Tourism has packaged together this information in such a simple to use application. Data is updated constantly, and within a few hours of data becoming available.
The International Visitor Characteristics Model is easy to use. A tutorial is available to help you get started and see what’s possible.
Model Variables |
| Origin of visitor |
| Purpose of visit |
| Number of International Visitor Arrivals |
| Total Expenditure ($NZ) |
| Average Expenditure per Trip ($NZ) |
| Average Expenditure per Night ($NZ) |
| Average Length of Stay (days) |
| Median Length of Stay (days) |
| Degree of Regional Dispersal (mean number of regions) |
| Average Travel distance by Road per Trip (km) |
| Travel distance by Air in NZ per Trip (km) |
| Percentage of Repeat Visitors (%) |
| Percentage of Visitors Highly Satisfied with New Zealand (%) |
| Percentage of Visitors Very Likely to Recommend NZ (%) |
| Participation in Activities (mean number of activities) |
| Exchange Rate Index (Base =YE Jan 2004) |
| Seasonal Spread (0-100) |
| Sample Size |
|
See Also
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