Tourism Flows Model

Last updated: October 2009

The Tourism Flows Model (TFM) is a unique GIS software tool that allows users to study the movements of international and domestic travellers in New Zealand. Users can identify trends and potential capacity constraints before they occur by accessing powerful forecasting data.

The TFM is a computer based spatial analysis tool. It helps tourism stakeholders understand the impact of tourism growth on publicly provided infrastructure.

The purpose is to represent the dynamics of tourism spatially and to facilitate informed decision-making on where to invest and where to adopt pro-active policy, planning and resource allocation practices. This will ensure that future growth in tourism results in optimum outcomes for New Zealand.

Launch the web-based Tourism Flows Model

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The TFM exists as a GIS web-based application.

Interactive maps and tables can be produced to analyse:

The flows of different types of tourists by road and air
Changes in tourist flows over time (forecast up to 7 years ahead)
Tourism intensity (nights) in different destinations
Tourist behaviour by destination (e.g. purpose, activities)

The TFM takes information from the Core Tourism Dataset (International Visitor Survey and Domestic Travel Survey) and brings it together with other relevant datasets to build a picture of current and future tourism flows in New Zealand. The TFM allows the behaviour of international and domestic tourists to be segmented based on region of origin, year, and mode of transport.

The smallest spatial units in the TFM are Tourism Flows Areas (TFAs), of which there are 128. These areas are spatially consistent with the core tourism surveys and have been designed to concord with Territorial Local Authority (TLA) and Regional Tourism Organisation (RTO) boundaries.

For further information on the Tourism Flows Model, please contact the Ministry of Tourism by emailing Tourism Flows Model.

Tourism Flows Model

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See also