Tourism Industry Monitor
Last updated:
November 2009
The Tourism Industry Monitor (TIM) is an industry initiative led by the Ministry of Tourism, the Tourism Industry Association, Tourism New Zealand and the New Zealand Hotel Council. It is strongly supported by all of New Zealand’s major tourism organisations.
The purpose of the TIM is to provide individual tourism businesses with regular, up-to-date information on the performance of the tourism sector, including the outlook for the next three months. It will be topical and relevant to tourism businesses in a rapidly changing market. The information is designed to help individual businesses understand the current tourism environment, benchmark their performance against the wider market, and plan for the future with greater confidence.
Latest Monitor released November 13, 2009:
Previous Monitors
Summary of results for November 2009
- In the past 3 months (Aug-Oct) industry demand has fallen by 0.6% (seasonally adjusted) while profitability has fallen by 2.9%. In the next 3 months (Nov-Jan) industry demand is expected to increase by 1.0% (seasonally adjusted) and profitability is expected to fall by 0.4%.
- 51% of respondents expect seasonally adjusted demand to improve in the next 3 months compared with 49% last month and 44% the month before.
- 32% of respondents expect seasonally adjusted demand to fall in the next 3 months. This represents no change from last month and a decrease from the month before (41%).
- The outlook for the next 3 months is positive for the upper North Island and upper South Island. There is still some downside risk in the other regions, but it is possible that all regions will experience growth in demand over the next three months.
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