Tourism Industry Monitor
Last updated:
January 2010
The Tourism Industry Monitor (TIM) is an industry initiative led by the Ministry of Tourism, the Tourism Industry Association, Tourism New Zealand and the New Zealand Hotel Council. It is strongly supported by all of New Zealand’s major tourism organisations.
The purpose of the TIM is to provide individual tourism businesses with regular, up-to-date information on the performance of the tourism sector, including the outlook for the next three months. It will be topical and relevant to tourism businesses in a rapidly changing market. The information is designed to help individual businesses understand the current tourism environment, benchmark their performance against the wider market, and plan for the future with greater confidence.
Latest Monitor released January 20, 2010:
Previous Monitors
Summary of results for January 2010
- In the past 3 months (Oct-Dec) industry demand has increased by 2% (compared with the same period last year) while profitability has increased by 0.7%. In the next 3 months (Dec-Feb) industry demand is expected to increase by 2.1% and profitability is expected to increase by 2.2%
- 48% of respondents expect demand to improve in the next 3 months compared with the same period last year. This is down slightly from 52% last month and 51% the month before.
- 29% of respondents expect demand to fall in the next 3 months compared with the same period last year. This represents no change from last month and a small decline from 32% the previous month.
- The short-term outlook is positive for all regions except the Lower North Island, with increases of 0-5% expected in the next three months relative to the same period last year.
- In general, both performance and opinions within the tourism industry appear to be stabilising after a volatile year in 2009.
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