Tourism Industry Monitor
Last updated:
October 2009
The Tourism Industry Monitor (TIM) is an industry initiative led by the Ministry of Tourism, the Tourism Industry Association, Tourism New Zealand and the New Zealand Hotel Council. It is strongly supported by all of New Zealand’s major tourism organisations.
The purpose of the TIM is to provide individual tourism businesses with regular, up-to-date information on the performance of the tourism sector, including the outlook for the next three months. It will be topical and relevant to tourism businesses in a rapidly changing market. The information is designed to help individual businesses understand the current tourism environment, benchmark their performance against the wider market, and plan for the future with greater confidence.
Latest Monitor released October 9, 2009:
Previous Monitors
Summary of results for October 2009
- In the past 3 months (Jul-Sep) industry demand has increased by 1.2% (seasonally adjusted) while profitability has fallen by 1.7%. In the next 3 months (Oct-Dec) industry demand is expected to increase by 1.1% (seasonally adjusted) and profitability is expected to fall by 0.8%.
- In general, volumes are gradually improving but margins are still lower than they were a year ago.
- 49% of respondents expect seasonally adjusted demand to improve in the next 3 months compared with 44% last month and 38% the month before.
- 32% of respondents expect seasonally adjusted demand to fall in the next 3 months compared with 41% last month and 42% the month before.
- The outlook for the next 3 months is neutral/positive for all major regions within New Zealand except the upper North Island which still has a neutral/negative outlook.
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