Tourism Industry Monitor
Last updated:
August 2010
The Tourism Industry Monitor (TIM) is an industry initiative led by the Tourism Strategy Group, the Tourism Industry Association, Tourism New Zealand and the New Zealand Hotel Council. It is strongly supported by all of New Zealand’s major tourism organisations.
The purpose of the TIM is to provide individual tourism businesses with regular, up-to-date information on the performance of the tourism sector, including the outlook for the next three months. It will be topical and relevant to tourism businesses in a rapidly changing market. The information is designed to help individual businesses understand the current tourism environment, benchmark their performance against the wider market, and plan for the future with greater confidence.
Latest Monitor released 17th August 2010:
Previous Monitors
Summary of results for Jun 2010
- In the past 3 months (Apr-Jun) industry demand has stayed the same (compared with the same period last year) while profitability has decreased by 0.7%. In the next 3 months (Jul-Sep) industry demand is expected to decrease by 0.1% and profitability is expected to increase by 0.2%.
- 32% of respondents expect demand to improve in the next 3 months relative to the same period last year, while 40% expect demand to fall.
- The demand outlook for most regions is neutral to slightly negative when compared with the same period last year. Otago/Southland is the only exception, which has a slightly more optimistic outlook.
- Business confidence index has continued to stabilise at 89. While slightly up on last month’s value of 82, the number of pessimists still exceed the number of optimists i.e. a slight majority of businesses expect demand to fall in the next three months relative to the same period last year.
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