Tourism Industry Monitor
Last updated:
March 2010
The Tourism Industry Monitor (TIM) is an industry initiative led by the Ministry of Tourism, the Tourism Industry Association, Tourism New Zealand and the New Zealand Hotel Council. It is strongly supported by all of New Zealand’s major tourism organisations.
The purpose of the TIM is to provide individual tourism businesses with regular, up-to-date information on the performance of the tourism sector, including the outlook for the next three months. It will be topical and relevant to tourism businesses in a rapidly changing market. The information is designed to help individual businesses understand the current tourism environment, benchmark their performance against the wider market, and plan for the future with greater confidence.
Latest Monitor released 12 March 2010:
Previous Monitors
Summary of results for March 2010
- In the past 3 months (Dec-Feb) industry demand has increased by 3.3% (compared with the same period last year) while profitability has increased by 2.4%. In the next 3 months (Mar-May) industry demand is expected to increase by 0.7% and profitability is expected to increase by 1.3%.
- 41% of respondents expect demand to improve in the next 3 months compared with the same period last year. This is down slightly from 47% last month and 48% the month before.
- 33% of respondents expect demand to fall in the next 3 months compared with the same period last year. This is the same percentage as last month.
- The short-term outlook for demand is neutral to mildly negative for all regions except the lower South Island when compared against the same period last year.
- Business confidence levels are down again this month but the number of optimists within the tourism industry continues to outweigh the number of pessimists.
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