Economic Value of Visitors to New Zealand
Last updated:
October 2009
Economic Value of Visitors to New Zealand (PDF 751KB)
This study was undertaken by Tourism Resource Consultants (TRC) on behalf of the Ministry of Tourism to synthesise existing research on the economic value of international visitors to New Zealand and develop a package of measurable indicators of visitor value. Visitor value describes the economic, social and environmental costs and benefits associated with international travel to New Zealand.
Understanding the value of visitors and how they contribute to the New Zealand economy helps government and industry better understand New Zealand’s key markets and assists marketing decisions, product development, policy decision making and interventions designed to grow the value of New Zealand tourism in the most sustainable manner.
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