The Economic Impact of the 2005 DHL Lions Series on New Zealand
Last updated:
December 2008
The Economic Impact of the 2005 DHL Lions Series on New Zealand
Background
The 2005 DHL British and Irish Lions Series comprised 8 provincial matches and 3 test
matches held over a six week period in June and July. The 11 matches were hosted at
nine separate venues in main centres and provincial towns across New Zealand.
The arrival of more than 20,000 Lions supporters injected a huge amount of money into the New Zealand economy which was widely distributed across the cities and towns of New Zealand due to the spread of matches across the country.
In addition to the impacts generated by international visitors host regions also benefited from the large number of domestic visitors that travelled from other regions to attend matches and/or soak up the atmosphere.
This study was jointly commissioned by the Ministry of Tourism, Tourism Auckland,
Auckland City Council and Tourism Dunedin.
ˆ Back to top