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Nature-Based Tourism

Last updated: September 2009

This report provides an overview of nature-based tourism in New Zealand.  This includes the trends and characteristics of nature-based tourists, such as where they're from, places they visited and how much they spent. 

open Nature-Based Tourism Profile (PDF 121KB)

 

Key Findings:

  • 1.6 million international tourists and 11.1 million domestic tourists took part in nature-based activities in 2008.
  • The most popular nature-based activity was going to beaches. Also popular were various scenic trips, bush walks, wildlife and adventure activities.
  • Auckland, Northland, Canterbury and Rotorua were the most popular areas visited by nature-based tourists.
  • International tourists from Australia (33%), the United Kingdom (14%) and the United States (10%) made up the largest share of international nature-based tourists.
  • Domestic tourists from Auckland (31%), Waikato (17%) and Canterbury (12%) made up the largest share of domestic nature-based tourists.
  • International nature-based tourists spent more on average per trip ($3,040) than all international tourists ($2,680).
  • Nature Based Tourism Profile (PDF 121KB)

 

 

 

 

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