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Wine Tourism

Last updated: September 2009

This report provides an overview of wine tourism in New Zealand.  This includes the trends and characteristics of wine tourists, such as where they're from, places they visited and how much they spent. 

open Wine Tourism Profile (PDF 455KB)

 

 

Key Findings:

  • The wine industry is an important contributor to the New Zealand economy. The value of New Zealand wine exports was $798 million in 2008.
  • 475,200 tourists visited a winery in 2008, comprising 37% international tourists and 63% domestic tourists.
  • Auckland, Hawke’s Bay, Marlborough and Wellington were the most popular regions visited by wine tourists.
  • International tourists from Australia, (33%), the United Kingdom (20%) and the United States (16%) made up the largest share of international wine tourists.
  • Domestic tourists from the Auckland (38%), Wellington (24%) and Canterbury (11%) regions made up the largest share of domestic wine tourists.
  • International wine tourists spent more on average per trip ($3,543) than all international tourists ($2,710).
  • Wine Tourism Profile (PDF 445KB)

 

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